BIDA Solusyon sa COVID-19

BIDA Solusyon sa COVID-19 Multimedia Campaign How do we enjoin millions of Filipinos to protect themselves against COVID-19? Break down the barrage of information into simple actions that are easily comprehensible and doable by every Filipino. The B-I-D-A acronym encourages Filipinos to be heroic during the pandemic, and to be a part of the solution…

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Natrapharm Health Information Program

Natrapharm Health Information Program Full Digital Media Campaign Many people feared going to hospitals because of the pandemic, thereby neglecting or aggravating other medical conditions. Natrapharm Health Information Program (Natrapharm HIP), the free virtual clinic, provided a safe space for patients to connect with over 7,000 doctors nationwide. Our campaign encouraged the audience to shift…

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Santen Hydrelo

Santen Hydrelo Online Videos Our regional campaign for Santen Hydrelo was filmed from the point-of-view of stressed eyes, and presented Hydrelo as an essential part of everyday life in several Asian countries. 1 Restore eye performance with Hydrelo! 2 Contact lenses may cause stressed eyes 3 Unhealthy habits lead to stressed eyes 4 Commuter Video…

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Super Delights Brownie Bites

Super Delights Brownie Bites Multimedia Campaign When the Cebu-based snack company told us they were ready to get a “share of the lunchbox“ in Manila, we knew that all we really needed to do was take a page out of our own experience with their product: One bite of the home-style brownie delightfully reminded us…

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Yakult

Yakult TVC and Social Media Content Yakult has been the leading probiotic health drink in the Philippines for decades, but there was a need to remind the brand’s new audiences why it is so. In our “Troops” TV spot, we made 8 Billion lactobacillus casei strain Shirota soldiers march towards their mission: PROTECT-TIYAN (tummy protection)…

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KidZania Manila

KidZania Manila Generation KZ Campaign We shared with Kidzania Manila the same vision of raising a new generation of responsible, knowledgeable, and compassionate citizens who will change the world for the better. We called them Generation KZ. Although Kidzania Manila’s doors have closed, raising Generation KZ will remain our mission.

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ADVOCACY: Posible Billboard Campaign

ADVOCACY: Posible Billboard Campaign We aim to be a positive force not only in business but also in society. Which was why in 2017 we partnered with Young Focus Organization, an international non-profit organization that provides education and scholarships in poor communities, to remove run-down ads in the slums of Tondo, Manila and replace them…

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ADVOCACY: Salute to a Clean Flag

ADVOCACY: Salute to a Clean Flag Salute to a Clean Flag is a non-political citizen initiative that aims to reignite patriotism through the abundant and proper display of the Philippine Flag. Partnering with government and private sectors, the movement is rekindling patriotism by starting the First Nationwide Simultaneous Flag Raising, the #StopAndSalute monthly flag ceremony…

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