Vios 2014 Launch Campaign

The All-New Vios Client: Toyota Motors Philippines Challenge: The Vios was seen as a purely utilitarian vehicle that lacked a strong emotional connection with its audience. Description: “START THE FUN” is a strategic integrated marketing communications campaign that highlights the vehicle’s design, functionality and value-for-money. Objective Fortify Vios’ leadership in the compact passenger car segment.…

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Starbucks Philippines Radio Campaigns 2015-2017

Starbucks Philippines 2015-2017 Client: Rustans Coffee Corporation Challenge: The current industry is saturated, with competition offering different varieties of caffeinated and non-caffeinated beverages. Description: A series of radio campaigns that promote individuality and self-expression through fun, witty conversations between a Starbucks barista and his customers was launched to make the brand more relevant to its…

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Sun Shorts 2

Sun Shorts 2 Client: Sun Life Philippines Challenge: How can Sun Life make life insurance relevant to millennials? Description: A series of short films showing the importance of life insurance in every life stage, coupled with celebrity reaction videos that provided more detailed information on the featured products Objective To make life insurance less intimidating…

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Messy Bessy Packaging Design

Messy Bessy Packaging Design Client: Messy Bessy Challenge: The original look of the brand’s packaging was outdated. As Messy Bessy expanded its products, it lost its cohesiveness in design. Description: Enhancement of all of Messy Bessy’s logos and over 70 product labels using a fun and hip design theme. Objective Improve the design of Messy…

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Yakult TV Campaign

Yakult TV Campaign Client: Yakult Philippines Challenge: The competitor was establishing itself as a brand better than Yakult in terms of product formulation, quantity per serving, and relevance to consumers. Description: A TV commercial that reinforced Yakult as the expert in tummy fitness Objective A TV commercial that reinforced Yakult as the expert in tummy…

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Gold Seas Tuna

Gold Seas Tuna Client: General Nutrifoods Philippines Challenge: The Canned Tuna market has already been saturated by several brands for years. To make matters worse, most of the competitor brands are marginally priced and have their own following. With this cutthroat landscape, how can Gold Seas Tuna be a key player in the saturated Canned…

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Staycation Program

Operation Staycation Client: Makati Shangri-La Hotel Challenge: The Makati Shangri-La, a known premium business hotel in the Metro, sought to increase its foot traffic on weekdays. They wanted to implement a communication and execution strategy that would create awareness about their staycation program and to leverage social media influencers to drive noise. Description: A six-month…

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Alaska Sports Marketing

Alaska Sports Marketing Client: Alaska Milk Challenge: With competition (Milo Best) allotting more budget to advertising, how else can Alaska create interest and needed noise towards the target market? Description: A per project PR engagement that aims to promote Alaska’s Sports Marketing communication of NUTRITION, ACTION, CHAMPION. Objective To drive awareness for Alaska’s Sports Marketing…

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At Home with La Germania

At Home with La Germania Client: La Germania Challenge: Known as a reliable kitchen appliance, La Germania wanted to re-establish its relevance among the younger generation, which is their current target market. Although the brand enjoyed a huge following among the mature set, younger couples and families perceived it as a legacy brand and not…

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