ADVOCACY: Posible Billboard Campaign

We aim to be a positive force not only in business but also in society. Which was why in 2017 we partnered with Young Focus Organization, an international non-profit organization that provides education and scholarships in poor communities, to remove run-down ads in the slums of Tondo, Manila and replace them with our POSIBLE (“Possible”) billboards. The Silver Adobo Design Award winning campaign featured real-life inspiring stories from residents who have proven that with education, it is possible to rise from a life of extreme poverty and reach for your dreams.