Known as a reliable kitchen appliance, La Germania wanted to re-establish its relevance among the younger generation, which is their current target market. Although the brand enjoyed a huge following among the mature set, younger couples and families perceived it as a legacy brand and not quite relatable to them.
To address La Germania's concerns, we organized several media events to drive awareness and establish the PR presence of La Germania
To strengthen awareness and brand appreciation for La Germania
- Total Published Coverage: 42 Media Pick-ups
- Media Values: 1,292,422,24
- ROI: 718.01%
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