BIDA Solusyon sa COVID-19
How do we enjoin millions of Filipinos to protect themselves against COVID-19? Break down the barrage of information into simple actions that are easily comprehensible and doable by every Filipino. The B-I-D-A acronym encourages Filipinos to be heroic during the pandemic, and to be a part of the solution instead of the problem.
Our campaign, created in partnership with USAID and the Department of Health, was adapted by other government agencies, local government units, and multinational brands.