Challenge:

The Makati Shangri-La, a known premium business hotel in the Metro, sought to increase its foot traffic on weekdays. They wanted to implement a communication and execution strategy that would create awareness about their staycation program and to leverage social media influencers to drive noise.

Description:

A six-month PR retainer engagement that employed influencer engagement, press releases and media relations effectively communicated the hotel's various offerings and promos to the leisure market.