The Makati Shangri-La, a known premium business hotel in the Metro, sought to increase its foot traffic on weekdays. They wanted to implement a communication and execution strategy that would create awareness about their staycation program and to leverage social media influencers to drive noise.
A six-month PR retainer engagement that employed influencer engagement, press releases and media relations effectively communicated the hotel's various offerings and promos to the leisure market.
To consistently raise awareness and create conversation about the hotel's staycation program and all its various offerings
- Total Published Coverage: 66 Media Pick-ups
- Media Values: 5,172,272,12
- ROI: 1724%
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