How can Sun Life make life insurance relevant to millennials?
A series of short films showing the importance of life insurance in every life stage, coupled with celebrity reaction videos that provided more detailed information on the featured products
To make life insurance less intimidating and easier to understand
"She Said, She Said"
Piolo and Friends React to “SAYAW”
Judy Ann and Friends react to “She Said, She Said”
Matteo reacts to “WAVES”
- Over 27M views collectively in 10 months
- Increase in product inquiries
- Gold Anvil Award 2017
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