The All-New Vios
Client: Toyota Motors Philippines
Challenge:
The Vios was seen as a purely utilitarian vehicle that lacked a strong emotional connection with its audience.
Description:
“START THE FUN” is a strategic integrated marketing communications campaign that highlights
the vehicle’s design, functionality and value-for-money.
Objective
Fortify Vios’ leadership in the compact passenger car segment.
Results:
- Best-selling vehicle for 2013-2015 - Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI)
- Best-selling compact passenger car for 2013-2015 - Chamber of Automotive Manufacturers
of the Philippines, Inc. (CAMPI)
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